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Step-by-step guide

Create a useful audience

Build an audience from permission, visit recency, visit count and tags, then review the matching guests before using it.

Guide 2 of 4 5-10 minute read Operator checklist

Before you change anything

  • Confirm the correct venue
  • Keep current settings handy
  • Test with one device first
Guest profile connected to visits, consent, tags and campaign audiences
Visual map of the workflow. The exact labels shown in your account remain the source of truth.

Create a useful audience

Audiences help you reach a relevant group without exporting guest data.

  1. Open Guests, then Audiences.
  2. Start with marketing permission.
  3. Add one meaningful condition, such as last visit, visit count or a venue tag.
  4. Review the matching total and a sample of the results.
  5. Save the audience with a name your team will recognise.

Keep the first audience simple. A useful example is guests who opted into email, visited at least twice and have not returned in 30 days.