Glossary

Guest WiFi terms, in plain English.

Short definitions for the language venue teams meet when turning WiFi into a customer engagement channel.

Captive portal

The browser page guests see after joining WiFi and before full internet access is granted.

A recorded permission choice that decides whether a guest can receive marketing by a specific channel.

A safety list or status that prevents future marketing sends to someone who opted out or should not be contacted.

A saved audience based on criteria such as consent, visit count, last visit, tags or birthday.

A prebuilt journey triggered by an event, such as a first visit, birthday or lapsed guest window.

The small list of domains guests can reach before completing the WiFi portal, such as the portal itself and essential first-party assets.

A post-visit message that asks a guest to rate their experience or choose a public review link.

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